Replacing a customer engagement platform with a single integrated solution to deliver seamless experience across all service channels
The challenge
The UK’s most recommended bed retailer, Dreams, set out on a journey to replace its customer engagement platform with a single integrated solution, aiming to deliver a seamless experience across all service channels and elevate customer experience even further.
Delivering a seamless experience across all service channels
The customer service advisers were having to use multiple systems, which didn’t talk to one another. They couldn’t get the information needed easily – it stopped them from being as efficient as they wanted. Flexibility was also crucial: making changes often needed IT support and sometimes took days if third parties were needed.
There was one customer service phone line, which acted as one big funnel, and a source of frustration. They wanted to open up more channels easily, as well as having control on updating and adapting their systems.
Dreams deployed our omnichannel contact centre, Liberty Converse and our low-code platform, Liberty Create to address these challenges.
“When Converse went live it was a complete breath of fresh air. Suddenly, we could see easily and explain what we’re doing for any customer that contacted us. We could put customers in different, more appropriate queues. We could make changes at the touch of a button. It took a weight off everybody’s shoulders to have the flexibility we needed.”
Sam Johnson
Head of Customer Services, Dreams
The solution
Dreams’ Advisers using Liberty Converse have the visibility to see which colleagues are available to speak to a customer, previous interactions and they can easily listen to previous call recordings. The crucial importance of data became clear to the team, as they saw that the activity codes they use were providing real-time insight to drive business decisions. So they took ownership of accurately feeding data into the system to increase that vision.
With up-to-date data and reporting in a central system telling Dreams why and how their customers are making contact, they can see change and act on it swiftly to improve the customer journey. Having that information readily available in easy formats has freed time and brain power to focus on improving CX, rather than untangling exported spreadsheets and convoluted lookups.
Opening up multiple channels has allowed each customer to effortlessly get the help they need really easily, whether it’s on web chat, the phone or via email. Liberty Converse provides the capability to have people that take calls and others that handle chat, as well as advisers that can switch to both.
This is very efficient and prevents monotony for advisers. Having multi-skilled, multi-channel advisers allows successful management of extra specialisms in the team. That’s the dream.
Self-service is also vital and welcomed by Dreams’ customers. They still want the option to speak to somebody, but there are many things they would just like to be able to do for themselves.
All these contact options improve customer experience, and also allow Dreams to release advisers from many calls, freeing them to provide a really personal experience for customers that need more help.
Liberty Create provided the power to make changes really quickly, to systems and processes across the business. In the past, something simple like changing their opening hours for bank holidays was painful – a military operation of Excel spreadsheets and an administration burden. Low-code allows for fast changes to make impacts immediately.
Liberty Create provided the power to make changes really quickly, which prompted requests and ideas from advisers to remove anything causing frustration for customers. This is empowering because staff can see change straight away and they found their advisors started to make insightful, customer focussed suggestions for further improvements. Advisers who spot potential friction or inefficiency in the process can increase efficiency and service levels.
“The CX focus is why we chose Netcall. And the technology has been proven. At Dreams, the name Netcall has become synonymous for successful projects. With Liberty platform, we got everything that we were promised and it has worked so well for us.”
Sam Johnson
Head of Customer Services, Dreams
The result
Liberty Converse provides real-time data and reports on why and how customers are contacting Dreams, providing specific insight to the board to drive business decisions
Chatbots and AI were introduced to help customers quickly with simple information
Their team of 70+ advisers found Liberty Converse extremely intuitive and genuinely enjoy using it
Liberty Create provided the power to make changes really quickly, which empowered advisors to make suggestions for further improvements
The same headcount with a new system to support the team in doing a better job, with the ability to report and act more effectively has driven change across the business
Hear it for yourself
Mike Logue, CEO at Dreams, is passionate about developing great places to work that provide exceptional customer experience. Listen to him explain the importance of moving to digital, keeping the business nimble and staff engagement. And how these factors impact the exceptional CX that Dreams is renowned for.
Living the Dream
Armed with Liberty platform, Dreams is developing their team of multi-skilled advisers, handling a blended work stream including calls, chat and emails – advisers can switch. This makes them more efficient. And for advisers, it prevents monotony. Dreams give their team the freedom to consider new solutions to improve the customer journey. It’s truly customer-first.
Impact
Insight
data and reporting drives decisions
Chatbots & AI
improves customer experience
Power
to make changes quickly
Truly customer first
Here’s how you can delight your customers with a powerful fusion of self-service automation and human interaction while empowering your teams with the essential tools for exceptional service.
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