News

Netcall drives forward social care innovation with major senior hire

12th September 2024

The new hire is set to deliver solutions for a sector plagued by financial uncertainty, staff shortages and rising pressure by addressing key transformation challenges.

Netcall, a leading provider of AI-powered automation and customer engagement solutions, has today announced the appointment of Jaime Guercio as the company’s first-ever Senior Solution Consultant for adult and child social care.

Jaime will be focused on providing transformative digital solutions to meet the unique demands placed on the sector – including solidifying Netcall’s market offering and tackling the social care crisis head-on.

Jaime brings with her a wealth of social care, process improvement, and change management experience, having worked on digital transformation projects in both public and private sector organisations throughout her career.

Previous experience includes over 12 years at Dorset County Council with positions including Efficiency and Business Change Lead, and Digital and Change Business Partner for Adult Social Care. Within these roles, Jaime delivered the digital strategy to support the council’s social care transformation programme, ensuring the right tools and funding were in place for success.

““I’ve got so much admiration and respect for those operating at the coalface of social care. They are often the last people standing, going above and beyond for those they work with. Social care workers need to spend human time with people to help them through the most difficult moments in their lives and if tech can make that easier, then that is something I want to be a part of.”

Jaime Guercio

Senior Solution Consultant, Netcall

As people live longer, and with more complex needs, the demand on social care and its current systems has never been higher. According to The King’s Fund, in 2022/23, two million people requested support from their council – an increase of 11% since 2015/16. Meanwhile, NHS waiting lists are also having an impact on demand – with over half of leaders surveyed reporting an increase in the numbers of people needing social care due to delays to hospital admissions, or not being admitted at all.

“I’m passionate about using my experience to design and shape how Netcall’s technology can meet these needs by addressing current challenges within the sector – from overcoming legacy processes to centralising the patient/citizen journey and even moving toward a preventative approach to care. I’ve been extremely impressed by the technology Netcall already has to offer and can’t wait to utilise and adapt those solutions specifically for social care.”

Jaime Guercio

Senior Solution Consultant, Netcall

Over the years, Netcall has delivered a wide range of digital solutions across healthcare and local government among other industries, with platforms including Patient Hub and Citizen Hub designed to address industry-specific challenges. Bridging the two, Netcall is committed to expanding its offering to focus on social care by providing the tools required for effective and rapid transformation.

Netcall is a leading provider of low-code and customer engagement solutions. A UK company quoted on the AIM market of the London Stock Exchange. By enabling customer-facing and IT talent to collaborate, Netcall takes the pain out of big change projects, helping businesses dramatically improve the customer experience, while lowering costs. Over 600 organisations in financial services, insurance, local government and healthcare use the Netcall Liberty platform to make life easier for the people they serve. Netcall aims to help organisations radically improve customer experience through collaborative CX.