Embracing Digital Change and Optimising Automation
Improving service offerings and prioritising those in need, in pursuit of its Digital First customer strategy
The challenge
Salford City Council are pursuing a ‘Digital Salford’ ambition, a central theme of which is their ‘Digital First’ customer strategy. Against the backdrop of a rapidly evolving technological world and continuing budgetary pressures, the council aims to improve customer service and target and prioritise services to those who need them the most.
In pursuit of this strategy, the council’s Revenues service identified operational challenges that needed to be addressed. The council wanted to:
clear a persistent backlog of work
improve recovery rates
improve the service for all customers
free up as many staff resources as possible to focus on complex cases.
Digital process automation
Govtech’s Revenues and Benefits service, webCAPTURE, was chosen after a full business case analysis because of the proven results it had achieved elsewhere. webCAPTURE can automate around 80% of the manual processing that currently consumes team resource in handling transactions submitted online for Council Tax and Business Rates transactions.
“Working with Govtech was incredibly easy. Govtech understood our questions and issues, which is not always the case with other suppliers. It felt like one project team, and post project launch, they remain incredibly supportive.”
Sue Virgin
Revenues Operations Manager, Salford City Council
The solution
Digital process automation was considered to address these operational challenges.
Working closely with ICT, the service consulted with the relevant stakeholders across the council including operational and senior managers, customer services and procurement, gaining political support along the way.
Building a solution in-house was considered, as were various product offerings, but given the technical complexity around Council Tax and Business Rates integration, Govtech’s webCAPTURE service was chosen after a full business case analysis because of the proven results it had achieved elsewhere.
Salford implemented the solution over a year-end period when volumes of Direct Debits, Discount applications and Moves would peak. With a soft launch over a month and the contact centre advising customers to self-serve, the implementation project was successfully completed.
Within a year, Salford had seen a dramatic change. The Revenues service now receives over 4,000 transactions through webCAPTURE each month, of which 2,000 don’t reach a member of staff at all as they are fully automated.
Simple changes and direct debit transactions are performing at levels close to 100%, with very little manual intervention needed.
Where Salford’s business rules trigger interventions, these are automatically classified as high, medium or low priority items and sent to work queues with notes to aid officers.
Govtech and Salford continue to monitor performance and make minor changes periodically, optimising automation and further encouraging self-service.
webCAPTURE has freed up time so that staff can spend more time dealing with vulnerable customers, as envisaged by the ‘digital first customer strategy’.
This led to a change in staff attitudes to using new approaches to delivering public services.
“Working with Govtech has been a pleasure. They are collaborative, and there are no hidden surprises: what Govtech promised, they delivered.”
Sue Virgin
Revenues Operations Manager, Salford City Council
The result
4,000 online queries per month in the first year
>50% require no manual intervention
100% automation for simple CT changes
>50% improvement in staff productivity
Resources can now be focused on complex cases.
Recognition for optimising automation
The council’s digital ambition and progress has also been recognised nationally, with Salford being awarded both ‘Digital Council of the Year’ and ‘Overall Digital Leaders 100 Winner’ at the Digital Leaders 100 awards in June 2018. A tremendous accolade, but the council isn’t content to sit still; instead, it’s looking ahead to further improve its customer offering.
Working with Govtech, Salford adopted an early pilot of Single Person Discount reviews, which rapidly showed a financial benefit. The team also have plans to better manage the high volume of student and landlord transactions and by constantly reviewing their online offer, they are looking at greater integration with other systems so that the customer journey is quicker, easier, and better.
Impact
48,000
online transactions in the first year
> 50%
of all queries require no manual intervention
Up to 100%
full automation of simple CT changes
> 50%
increase in staff productivity – enabling focus on more meaningful work
Standout digital transformation
No matter what your starting point is, get in touch with Govtech and the team will arrange an informal conversation to understand what improvements you want to make and why, explore ways digital process automation may be able to assist and, if you need it, provide help to write a business case based on achieving those goals.
The councils wanted to remove departmental silos and enable an agile workforce to work from anywhere. To effectively automate services and prioritise workloads, they needed a single integrated platform to host all customer requests, perform complex case management and operate workflows.
With demand rapidly increasing, Tewkesbury Borough Council turned to digital, using their digital transformation program to improve services for its customers, deliver environmental improvements and make significant financial savings.
A digital team, formed of citizen developers and traditional IT staff, are providing low-code enabled Innovation-as-a-Service for the council’s evolving requirements.