East Dunbartonshire Council covers many of the affluent areas north of Glasgow. The council had an ambitious digital plan and an objective to streamline contact points for both residents and staff. They needed greater functionality to deliver on these, including skills-based routing, a reporting facility to evaluate performance, increased staff mobility and a scalable system to accommodate their team’s growth.
Without call queuing, messaging between staff and management control for incoming calls, they could not achieve their ambition of becoming a one-number council. A call router, enabling all calls via a single number, would support them in revolutionising customer service delivery.
The right tech to achieve their goals
The council researched contact centre solutions and call routers and selected Liberty Converse, our omnichannel contact centre solution, with an ACD module. An automatic call distributor, usually called an ACD, is a telephony software system which answers incoming calls and routes them to a specific agent or department within a company.
“When call volumes peak, such as when Council Tax reminders are due or there has been a major incident, we can record in-queue message to make callers aware of the reason for the queue. We can record and provide specific information or options, reducing the number of calls that Agents have to deal with. They can get to complex queries more quickly, with more time to assist callers. The experience is improved for all.”
East Dunbartonshire Council
The solution
With Liberty Converse handling 2,000 internal calls each day and the call router successfully directing calls around the council, it meant that staff were able to be much more efficient.
Even in the harsh weather sometimes encountered in Dunbartonshire, staff could work whether they could get to council sites or not.
The ACD became invaluable.
The reporting functionality helped to provide visibility for management and led to an increase in performance metrics.
Crucially, the council was comfortably PCI DSS compliant, due to handling telephone payments securely.
The Liberty Converse solution provided the versatility and configurability that the council was looking for. It continues to help them adapt to the ever-changing public sector landscape, allowing them to anticipate and quickly respond to the increasing demands placed upon them.
The switchboard was brought into the contact centre, so more calls were intercepted. The call router places the call with the right department, without operator intervention.
The staff like the system – it’s easy to use and it is taking the strain off them of handling 2,000 internal calls each day. This allows them to focus on more complex calls.
The result
The speech enabled virtual operator was deployed with the ACD to handle internal calls, enabling much greater staff mobility, as calls could be routed to them wherever they were working
The Liberty Converse solution was closely integrated with their CRM system, reducing the time taken to complete transactions, which improved customer experience
Recording of sensitive payment card data is prevented, automatically. Without this, PCI DSS requirement 3.2 would have been violated
East Dunbartonshire are now a one-number council – all enquiries come through to one telephone number and are successfully directed around the council departments
Continuing to push the boundaries
East Dunbartonshire Council enjoys many improvements in service delivery since Liberty Converse was installed. The flexibility of the new solutions enables the council to continually improve the service that they provide.
Impact
↓
time to complete transactions
Compliant
with PCI DSS
Greater
staff mobility
Deliver customer service your way
With our contact centre solution, you’ve got the tools and AI to deliver standout self-service, omnichannel interactions and customer experience analytics, plus new ways for employees to engage and collaborate
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