What Makes Great CX?

25th September 2023

by Richard Farrell

You are fighting to deliver customer service that stands out from the crowd. But what makes excellent CX? What will help you win that battle? The sum of all the touchpoints, engagements and exchanges that a customer has with your company throughout the buying cycle with your brand is what CX is about.

Great CX is about delighting customers so they want to come back repeatedly. That they don’t feel they need to go elsewhere. It’s essential to understand what’s important to your customer and then deliver the right solution at the right time. 

It’s not just about technology, but it plays a big part.

What makes excellent CX?

Providing excellent customer experience is in our DNA. We can help you design and deploy fantastic customer experiences fast. The one thing all our customers have in common is that customer experience is key to their business success. Your success is our success.

We have over 20 years of experience helping organisations in financial services, insurance and the public sector to transform their CX using great tech. This, in turn, has shaped our values as to what contributes to great CX today and in the future.

For us, it’s about providing tech that lets your customers contact you how they want to and ensuring that process issues don’t hamper their experience. As our customer, your success is our success.

Excellent CX means customers are treated right and treated wellThat’s whether they are internal, external, partners or stakeholders. Brands that demonstrate they care for their customers and understand their emotions are more likely rewarded with preference, advocacy, spending and trust.

Read how HTB treated their customers to an improved customer experience.

Delivering great CX is the differentiator that drives success

YPower to the customer. Those who have good experiences will buy again and again. And they’ll share the love and tell their friends and family. Consider a truly unified CX vision and consistent customer journeys every time; it’s crucial for success.

Read how Nationwide processed record levels of ISA business by putting customers in control.

Great CX should be universal as every customer interaction matters

Creating easy positive experiences for customers will help you retain and win more customers. And your employees will be more engaged too.

Great CX technology makes lives more manageable and drives adoption

Customers’ expectations of how they want to be treated are much higher today. It’s got to be quick, easy and personal to them. If the technology is there and does the right job, customers will use it. Everyone’s a winner.

Delight customers and deliver customer service that turns heads.

Growing an army of devoted customers is an excellent position to be in. You know, the ones that rave about their experience, show passion and spend more on average on their chosen brands. You need to keep hold of them and give them customer service that never makes them want to leave.

What our customers say:

We put a lot of effort into ensuring that our customers enjoy their experiences and interactions with us too – providing support that is as high quality as our tech.

When Liberty Converse was voted top contact centre solution in the Call Centre Helper Top 10 Contact Centre Technology Awards in 2019, our customers shared what they love about it and customer service was high on that list.

Take a look at this comment from one of the voters:

“Great customer support on top of a high-quality feedback system I have used for years. Love it to bits and wouldn’t move elsewhere.”

Delight customers and deliver customer service that turns heads:

Growing an army of devoted customers is an excellent position to be in. You know, the ones that rave about their experience, show passion and spend more on average on their chosen brands. You need to keep hold of them and give them customer service that never makes them want to leave.

Related articles

The Cost of Poor CX and How to Turn it Around

CX is more important than ever, with 32% of customers around the world reporting they would stop doing business with a brand after just one bad experience. That number increases to just under 50% after several negative experiences. This has made CX the fastest growing priority area for customer care leaders — yet many struggle with how to best meet consumers’ growing demands, with reduced budgets.

Streamlining Customer Service: The Benefits of Process Automation in Contact Centre Environments

Contact centres are the frontlines of customer service for many organisations, and they play a crucial role in shaping customer experiences. Traditionally, much of the focus in contact centres has been on agent training and performance. While agents are undeniably essential, there’s a growing recognition that cross-functional streamlining of processes and automation can profoundly impact both the customer and employee experience. 

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