19th March 2024
In a recent webinar titled “Going Digital with Diagnostics,” we sat down with three NHS Chief Information Officers (CIOs) to illuminate the challenges, opportunities and the ground-breaking solution they developed in partnership with Netcall.
Alongside John Clarke (who, prior to joining Netcall, held several roles across the NHS, most recently CIO of University Hospitals, Leicester), we were joined by James Rawlinson (Director of Health Informatics at Rotherham NHS Foundation Trust) and Ian Hazel (Associate Director of ICT and Patient Records at Chesterfield Royal Hospital).
90% of outpatient appointments require some form of diagnostic test, so any delay in these tests can lead to postponed treatments. This impacts patient outcomes. Against the backdrop of waiting lists of 7.6 million, diagnostic performance emerges as a critical concern.
The current reality paints a grim picture – demand is significantly outstripping supply. The national target for testing performance has not been met since February 2017 — in January 2023, only 69% of patients received tests within the recommended six-week timeframe, falling significantly short of the 99% target.
John Clarke emphasised that an appointment for radiology or a diagnostic test often serves as a patient’s first point of contact with a trust, setting the tone for their treatment journey. Despite the technological strides in clinical domains, the back-office operations, particularly in booking, have lagged behind. During the webinar, a poll revealed stark realities—staffing shortages plague 95% of NHS trusts, exacerbating both staff morale and patient experiences.
Poll results:
In response to these pressing challenges, Rotherham and Chesterfield started to look at their operations and challenged Netcall to assist them. This has culminated in the development of the Diagnostic Booking Application. James Rawlinson and Ian Hazel stressed the importance of building on the work they have already done in leveraging modern contact centre technology and their patient engagement portal – Patient Hub – to streamline processes and enable patients to take control of their appointment.
When viewed in this context, the state of the patient experience waiting for their radiology appointment was starkly different.
“Here in Rotherham, it could feel a bit like you went to the GP and they decided you needed a radiology appointment, they’d give you a slip of paper with a telephone number on it and say give them a call. Good luck getting through and good luck finding an appointment which is convenient for you.“
James Rawlinson
Director of Health Informatics, The Rotherham NHS Foundation Trust
“So, we’re trying to get through a massive volume of bookings in just normal business hours, which is always a problem. Most of us are at work during the day and that creates difficulty. I suppose that made it clear that a service that was as close to 24/7 as possible just made sense – with a digital solution you always have a way of booking or managing your appointment. That was a key driver for us.”
Ian Hazel
Associate Director of ICT and Patient Records, Chesterfield Royal Hospital
The journey towards implementing the Diagnostic Booking Application started with taking up the challenge of hooking into the referrals sent directly from GPs.
John Clarke explained the process of engaging with the respective trusts’ Radiology Information System (RIS) providers, AGFA and Magentis. Both embraced the process, and this has laid the groundwork for a standardised, digital solution.
All agreed that doing the right thing at the right time, every time is critical for any digital roll-out. Testing is vital. It’s also been a staged roll-out, targeting the simplest modalities first – those that require the patient to prepare will still be handled by expert staff.
A digital solution has now been built and rolled out. The Diagnostic Booking Application:
Since its rollout, the Diagnostic Booking Application has showcased promising outcomes. It is still early days, but there are fewer repeat calls and the team are responding to more calls, faster. Everything is clear and simple – meaning a better patient experience, fewer wasted appointments and less pressure on already stretched resources.
A standardised connection to both AGFA and Magentis makes digitised and automated appointment booking for Radiology a reality.
Both Rotherham and Chesterfield have plans to roll out Diagnostic Booking across more modalities. Chesterfield in particular sees an enormous opportunity in managing their Community Diagnostic Centres (CDCs).
Discovering the value of process mapping in the NHS is an obvious step for many Trusts looking to address challenges. From improving patient communication and engagement to staff productivity and morale – the drive to spot opportunities for change has never been stronger.
In his latest blog post, John Clarke discusses the transformative power of process mapping in healthcare.
Netcall’s enhancements to our patient engagement Portal, Patient Hub, have significantly boosted letter read rates by 29%! Meaning more patients are engaging with important information, improving both safety and outcomes. Our ongoing commitment to feedback-driven improvements aims to reach a 70% read rate, ensuring even better patient experiences.
In his latest blog post, Richard Higginbotham discusses how many Trusts are having to take a proactive approach to embrace tech, such an automation and patient engagement portals, to address the mounting waiting lists.
In his latest blog post, John Clarke discusses the vicious circle when it comes to handling patient communication in the NHS and how making more effective use of the data that Trusts hold about patients holds the key to breaking the chain.
To optimise the outpatient pathway in the NHS, it is crucial to focus on solutions that streamline communication, empower patients and ultimately improve the overall healthcare experience. By implementing innovative technology and tools, hospitals can better manage referrals, appointment bookings and post-appointment support.
Keep up with regular news from Netcall – you’ll hear about cut-through process automation and communications solutions to help you achieve your business goals faster.
The Diagnostic Booking Application is ready and available for roll-out. See how it could work for your trust.
