20th January 2025
The insurance industry is navigating a landscape marked by evolving customer expectations, regulatory pressures and the need for operational efficiency. And fierce competition across UK and European markets means insurers must find innovative ways to meet these challenges head-on. The good news is there are opportunities abound to drive measurable improvements as we see advancements in AI-powered process automation and low-code development.
Here are four tactical wins that insurers can achieve to thrive in today’s dynamic environment:
Delivering seamless customer experiences is no longer a luxury—it’s a competitive necessity. Insurers often grapple with fragmented processes and legacy systems that slow response times and frustrate customers.
By adopting platforms like Liberty, insurers can integrate AI-powered tools such as intelligent document processing (IDP), workflow automation and omnichannel customer communication to streamline every step of the customer journey. From policy servicing to claims resolution, automation reduces friction. This enables real-time updates, automated responses and faster service delivery across multiple channels.
Key win:
Insurers can cut response times for claims and policy updates, significantly boosting customer satisfaction and retention.
The industry is burdened by time-consuming manual processes, from data entry to claims validation. These repetitive tasks not only slow down operations but also increase the risk of errors.
With tools like Robotic Process Automation (RPA) and AI-driven document generation and processing, insurers can automate these processes to save time and improve accuracy. Whether it’s processing claim summaries or generating policy documents, automation frees up valuable resources, allowing teams to focus on higher-value tasks.
Key win:
A major European insurer saw claims handling times drop by 35% after automating repetitive back-office tasks.
A lack of visibility across operations can lead to inefficiencies and missed opportunities for improvement. Process discovery and mapping tools provide insurers with a holistic view of their workflows, highlighting bottlenecks and areas ripe for optimisation.
Combining low-code rapid application development with real-time analytics, enables insurers to identify inefficiencies and implement tailored solutions quickly. These insights are invaluable for driving continuous improvement in areas such as first-notice-of-loss (FNOL) and customer onboarding.
Key win:
Unlocking data silos allows insurers to deliver personalised, data-driven services while reducing operational costs.
The fast-paced insurance market demands agility, especially when rolling out new products or adapting to regulatory changes. Traditional IT development can’t keep up with these needs, but low-code platforms offer a faster, more flexible alternative.
Low-code software empowers insurers to design, test and deploy custom workflows in days rather than months. Whether it’s launching a new claims process or enhancing compliance protocols, low-code helps insurers stay ahead of the curve.
Key win:
A leading UK insurer reduced its time-to-market for new policy workflows by 50%, thanks to low-code automation.
The insurance industry is at a pivotal moment. By embracing AI-powered automation and low-code solutions, insurers can achieve tactical wins that drive both efficiency and customer satisfaction. From reducing claims processing times to enabling a 360-degree view of operations, the tools are here to transform challenges into opportunities.
Curious about how these tactical wins can benefit your organisation? Let’s talk. Discover how Netcall’s Liberty platform can revolutionise your operations with AI-powered automation, delivering the results your business needs.
Contact us today to explore our success stories and learn how we’ve helped insurers like Legal & General achieve faster, smarter and more efficient processes.
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Discover how Netcall’s Liberty platform can revolutionise your operations with AI-powered automation, delivering the results your business needs.
